This campaign showcased how LG Refrigerators make it easier to keep food naturally fresh—helping even the pickiest eaters, like #Bowgli, enjoy mealtime. By highlighting Linear Cooling™, Door Cooling™, and Hygiene Fresh+™, we emphasized LG’s ability to maintain uniform cooling, reduce bacteria, and preserve farm-fresh taste longer.

As Art Director, I was responsible for the core story, campaign ideation, and visual direction—developing a warm, relatable narrative and overseeing execution across digital and retail platforms.