This campaign positioned LG’s LINEAR Cooling™ Refrigerator as a kitchen essential that preserves freshness—not just food. The creative focused on the emotional value of freshness in daily life, framing the fridge as a trusted partner that keeps fruits and vegetables tasting farm-fresh, even after days of storage.

As Art Director, I led the visual strategy—storyboarding, styling, and overseeing production to translate this promise into a sensory-driven campaign across TV, print, digital, and retail. The result: a cohesive, high-impact campaign that blended product innovation with everyday emotional relevance.