Role
Concept, story and art direction.
Client
LG Electronics
Tools
Adobe Creative Suite
The LG Smart Inverter 3.0 Refrigerator campaign was developed to showcase the product's intelligent features while connecting with users on an emotional level. Rather than focusing solely on technical specifications, the creative strategy positioned the refrigerator as a source of everyday joy—highlighting how its seamless functionality can transform routine moments into meaningful experiences.
Role
Concept, story and art direction.
Client
Greenfield Meat Co.
Tools
Adobe Creative Suite
Role
Concept, story and art direction.
Client
LG Electronics
Tools
Adobe Creative Suite
Storyboard
The storyboard served as the visual blueprint for the campaign film, shaping a clear and emotionally resonant narrative that guided the entire production process. During this phase, I collaborated closely with the production house to ensure every frame was intentional and cohesive—capturing the warmth of home while staying true to LG’s brand values and visual aesthetic.
